If you’re telling people to click on the link in your bio or using a link sticker in your Instagram feed, you might notice that Instagram often buries these posts, diminishing their reach.
Enters ManyChat – a game changer for social media marketing. By integrating ManyChat, you can replace the traditional “link in bio” approach with dynamic, engaging interactions that keep your audience engaged and drive conversions.
Instead, imagine this: in your Instagram caption, you say, “Comment the word ‘YES’ for exclusive access!” When someone comments, ManyChat sends them a direct message with a personalised note and link (you can completely customise this). By doing this, it sparks a conversation and conversations create conversions. When we’re having conversations, the likelihood that someone will buy from you becomes significantly higher.
WHAT YOU CAN DO WITH MANY CHATS
ManyChat allows you to set up multiple custom triggers, making it easy to tailor your interactions based on specific goals:
• Conversation Starters: Use keywords to initiate chats that build relationships and gather feedback.
• Information Sharing: Provide valuable content, updates, or links directly through Messenger, bypassing the need for bio links.
• Booking Sales Calls: Automate the process of scheduling sales calls by prompting users to comment or message with specific keywords, then guiding them through the booking process.
Example:
“Have questions about our services? Comment ‘CHAT,’ and we’ll set up a time to talk!”
SOCIAL MEDIA INTEGRATION
1. Instagram: Elevate Engagement
Instagram’s algorithm favours posts with higher engagement. With ManyChat, you can encourage this by creating interactive posts. Instead of saying, “Check the link in our bio,” prompt your audience to comment a keyword. ManyChat will handle the rest, sending a direct message that initiates a personalised conversation.
Example:
“Comment ‘PODCAST’ below and I will personally send you this episode!”
This strategy not only increases post engagement but also ensures your followers receive direct and immediate access to your content, keeping them engaged longer.
2. Facebook: Foster Direct Connections
On Facebook, ManyChat can be used to enhance your posts, ads, and even your Facebook Page’s messaging. By setting up automated responses, you can quickly engage with anyone who comments on your posts or sends a message to your page.
Example:
“Comment ‘INFO’ down below and we’ll send you all the details via Messenger!”
This creates a direct line of communication, allowing you to provide personalised responses and keep the conversation going.
TIPS AND BEST PRACTISE
• Be Clear and Direct: Clearly instruct your audience on what action to take and what they’ll receive in return.
• Create Intrigue: Use captivating language to make your followers curious about what they’ll get by engaging.
• Follow Up: Use ManyChat to send follow-up messages to keep the conversation going and nurture leads.
By integrating ManyChat into your social media strategy, you can transform passive followers into active participants. This approach not only enhances engagement but also provides a more personalised experience that can lead to higher conversion rates.
