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The Origin Story

In 2018 at just 19 years old, Laura saw that small businesses with incredible potential were being overlooked in the digital space. While working at a children’s party centre she witnessed firsthand how a strong online presence could transform a business. What began as a simple effort to help a local business quickly ignited a passion for social media marketing.

Leaning on her Bachelor of Commerce in Marketing and Management she refined her skills and sought to help more small businesses to achieve the same great results.

What started as a solo venture has evolved into Sorted Digital Marketing, a powerhouse agency helping businesses by enhancing their online presence to get the exposure that they deserve. Built on strategy, innovation, and results, Sorted is now a leader in social media, empowering businesses to be seen, heard, and thrive in the digital world.

Meet Our
Incredible Team

Laura De Ridder

Managing Director

A powerhouse leader with a sharp strategic mind, deeply involved in every account while balancing innovation, authenticity, and results.

Laura

Operations Manager

The team’s pocket rocket, known for her bubbly energy, exceptional people skills, and ability to manage multiple projects with precision and grace.

Bella

junior account manager

Passionate about all things social, she thrives behind and in front of the camera, bringing creativity and enthusiasm to every project.

Tina

senior account manager

A TikTok enthusiast and foodie at heart, always bringing fresh ideas, high energy, and engaging content to the table.

Teana

designer

A creative force with an eye for detail, a kind heart, and a knack for turning ideas into visually stunning content.

As the Social Media Manager at Sorted, Kristina brings 4 years of extensive experience in digital marketing and a versatile skill set encompassing strategic planning, copywriting, client management, content creation, influencer marketing and campaign management. Her expertise in market research and competitor analysis enhances brand visibility and engagement, while her strong project management ensures the effective execution of impactful social media strategies aligned with business objectives.

Laura brings over ten years of extensive experience in events, engagement, and project management to her role. With an MBA and a degree in PR, she leverages her expertise to lead and inspire teams towards achieving successful outcomes. Laura's exceptional organisational skills and strong leadership qualities play a crucial role in ensuring operational excellence at Sorted, where she oversees seamless execution and strategic planning to drive the company's success.

Ethan specialises in delivering professional video productions and photographs for a diverse range of businesses and events. His personable and easy-going nature ensures a smooth and enjoyable filming process for all clients.Driven by a passion for his craft and the people he works with, Ethan consistently goes above and beyond. He brings over $30,000 worth of studio and lighting equipment to every project, ensuring high-quality production that effectively promotes businesses in the evolving landscape of social media.

Laura, the founder and director of Sorted Digital Marketing, brings a Bachelor of Commerce and over 6 years of industry experience to the table.

She is obsessive about quality, possesses a sharp ability to think on her feet, and excels in problem-solving. Her business journey began by enhancing the online presence of local hairdressers, gyms, and restaurants.

Over the past 6.5 years, Laura has dedicated herself to empowering small to medium-sized businesses through strategic social media use.She specialises in transforming lackluster social media presences into aesthetically pleasing, professional, and purposeful platforms. Laura’s client dedication is evident in her long-term collaborations, where she thrives on mutual growth and success.

Laura’s expertise spans 20 diverse industries, allowing her to seamlessly integrate into client teams. Her effective communication skills and collaborative approach ensure she understands and meets each client’s unique needs. Laura’s commitment to excellence and adaptability across various business environments make her a highly effective and valued partner in digital marketing.