Sorted Team

Who We Are

We’re a team of digital marketing specialists, content creators, strategists and storytellers who live and breathe social media. Led by Founder and Director Laura De Ridder, Sorted Digital Marketing is known for its personalised approach, deep industry knowledge, and commitment to excellence.

We don’t just create content, we become an extension of our clients team, ensuring their social media is accurate, engaging and aligned with their business goals. Whilst delivering exceptional customer service and demonstrating genuine care.

Our Values

RESPECT
Fostering an environment of mutual respect among team members, clients, and partners.

EXCELLENCE
Strive for the highest quality in all tasks, pushing boundaries to exceed expectations.

INNOVATION
Embrace creativity, experimentation and new ideas to drive growth and stay competitive.

Our Team

Laura

Founder | Director

Amy

Head of socials

Jess

Head of creative

Charlotte

Account manager

Anna

Account manager

Georgie

Admin & Account manager

Ekta

Account manager

Ruby

Account manager

Amber

Video Editor & Creator

Ofir

Head of paid aids

Cameron

Marketing Strategist

Ash

Video Editor & Creator

Dave

Photography & Videography

Carly

Bookkeeper

The Origin Story

In 2018 at just 19 years old, Laura saw that small businesses with incredible potential were being overlooked in the digital space. While working at a children’s party centre she witnessed firsthand how a strong online presence could transform a business. What began as a simple effort to help a local business quickly ignited a passion for social media marketing.

Leaning on her Bachelor of Commerce in Marketing and Management she refined her skills and sought to help more small businesses to achieve the same great results.

What started as a solo venture has evolved into Sorted Digital Marketing, a powerhouse agency helping businesses by enhancing their online presence to get the exposure that they deserve. Built on strategy, innovation, and results, Sorted is now a leader in social media, empowering businesses to be seen, heard, and thrive in the digital world.

As the Social Media Manager at Sorted, Kristina brings 4 years of extensive experience in digital marketing and a versatile skill set encompassing strategic planning, copywriting, client management, content creation, influencer marketing and campaign management. Her expertise in market research and competitor analysis enhances brand visibility and engagement, while her strong project management ensures the effective execution of impactful social media strategies aligned with business objectives.

Laura brings over ten years of extensive experience in events, engagement, and project management to her role. With an MBA and a degree in PR, she leverages her expertise to lead and inspire teams towards achieving successful outcomes. Laura's exceptional organisational skills and strong leadership qualities play a crucial role in ensuring operational excellence at Sorted, where she oversees seamless execution and strategic planning to drive the company's success.

Ethan specialises in delivering professional video productions and photographs for a diverse range of businesses and events. His personable and easy-going nature ensures a smooth and enjoyable filming process for all clients.Driven by a passion for his craft and the people he works with, Ethan consistently goes above and beyond. He brings over $30,000 worth of studio and lighting equipment to every project, ensuring high-quality production that effectively promotes businesses in the evolving landscape of social media.

Laura, the founder and director of Sorted Digital Marketing, brings a Bachelor of Commerce and over 6 years of industry experience to the table.

She is obsessive about quality, possesses a sharp ability to think on her feet, and excels in problem-solving. Her business journey began by enhancing the online presence of local hairdressers, gyms, and restaurants.

Over the past 6.5 years, Laura has dedicated herself to empowering small to medium-sized businesses through strategic social media use.She specialises in transforming lackluster social media presences into aesthetically pleasing, professional, and purposeful platforms. Laura’s client dedication is evident in her long-term collaborations, where she thrives on mutual growth and success.

Laura’s expertise spans 20 diverse industries, allowing her to seamlessly integrate into client teams. Her effective communication skills and collaborative approach ensure she understands and meets each client’s unique needs. Laura’s commitment to excellence and adaptability across various business environments make her a highly effective and valued partner in digital marketing.