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HOW IT ALL BEGAN.

Let’s talk about how it all began for Laura and her business journey. Sorted Business Solutions started with a 19-year-old girl, a passion for marketing, and a mission to help small businesses grow. Today, Sorted Digital Marketing Pty Ltd stands as a testament to her hard work, transforming businesses all over Australia. This is the story of how it all began.

In 2018, Laura founded Sorted Business Solutions. While working at a children’s party center, Laura, the Founder and Director, realised that this unique small business deserved to grow. She wanted to help spread brand awareness and showcase just how amazing this business was, so it could receive the recognition it deserved. Laura took the initiative to assist the family-run business with admin and digital marketing behind the scenes.

Studying a Bachelor of Commerce, majoring in Marketing and Management, Laura learned about all the various aspects that make up a business, but her initial marketing class sparked a particular interest. Laura began to apply the skills she had learned in the classroom to the real world. At first, it started with assisting her part-time job with admin and marketing and then developing websites for her friend’s businesses. Sorted was at the beginning of its journey with a small team and a strong drive to make a difference.

In August 2018, Laura signed her first deal with Anytime Fitness Mornington, Rosebud, and Hastings. This incredible opportunity allowed Laura to work with larger businesses and get her foot in the door with franchises. It also provided a platform to understand the dynamics between local and national marketing. This milestone opened the door to eventually working with over 15 Anytime Fitness clubs across Melbourne, Sydney, and Tasmania, showcasing Laura’s ability to scale her services and cater to a broader audience.

As the business grew, so did the challenges. The COVID-19 pandemic tested the resilience of many businesses, and Sorted was no exception. However, through adaptability and a commitment to clients, Sorted not only survived but thrived during this period. The team expanded, bringing in more talented specialists to meet the growing demand for high-quality digital marketing services.

In 2023, the business transitioned from Sorted Business Solutions to Sorted Digital Marketing Pty Ltd, marking a new era of growth and innovation. As it stands now, Laura has celebrated six years in business, helped over 50 businesses, achieved 2 million total social media post exposures, and maintained an average 5-star rating. The Sorted team continues to grow, driven by a passion for helping businesses succeed in the digital landscape.

As the Social Media Manager at Sorted, Kristina brings 4 years of extensive experience in digital marketing and a versatile skill set encompassing strategic planning, copywriting, client management, content creation, influencer marketing and campaign management. Her expertise in market research and competitor analysis enhances brand visibility and engagement, while her strong project management ensures the effective execution of impactful social media strategies aligned with business objectives.

Laura brings over ten years of extensive experience in events, engagement, and project management to her role. With an MBA and a degree in PR, she leverages her expertise to lead and inspire teams towards achieving successful outcomes. Laura's exceptional organisational skills and strong leadership qualities play a crucial role in ensuring operational excellence at Sorted, where she oversees seamless execution and strategic planning to drive the company's success.

Ethan specialises in delivering professional video productions and photographs for a diverse range of businesses and events. His personable and easy-going nature ensures a smooth and enjoyable filming process for all clients.Driven by a passion for his craft and the people he works with, Ethan consistently goes above and beyond. He brings over $30,000 worth of studio and lighting equipment to every project, ensuring high-quality production that effectively promotes businesses in the evolving landscape of social media.

Laura, the founder and director of Sorted Digital Marketing, brings a Bachelor of Commerce and over 6 years of industry experience to the table.

She is obsessive about quality, possesses a sharp ability to think on her feet, and excels in problem-solving. Her business journey began by enhancing the online presence of local hairdressers, gyms, and restaurants.

Over the past 6.5 years, Laura has dedicated herself to empowering small to medium-sized businesses through strategic social media use.She specialises in transforming lackluster social media presences into aesthetically pleasing, professional, and purposeful platforms. Laura’s client dedication is evident in her long-term collaborations, where she thrives on mutual growth and success.

Laura’s expertise spans 20 diverse industries, allowing her to seamlessly integrate into client teams. Her effective communication skills and collaborative approach ensure she understands and meets each client’s unique needs. Laura’s commitment to excellence and adaptability across various business environments make her a highly effective and valued partner in digital marketing.