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What on earth was 2020?

January, February, March, Quarantine, December… 2020, the year we will never forget!

2020 was a rollercoaster to say the least, in Australia we endured bushfires, flooding and of course, a global pandemic. It’s safe to say lockdown truly shook everybody’s lives, for better and for worse.

As a Melbournian, I spent the best part of 2020 in lockdown, 188 days to be exact. The worst of it included, 8 pm curfew, 1-hour daily exercise limit, no gym for months, not being able to see family, lonely birthdays and a true sense of isolation and hopelessness. 

However, it would be untrue to say this year was all doom and gloom, this year’s challenges produced valuable lessons and left me stronger, more resilient and more determined.

The global pandemic challenged me as a business owner, in March I was forced to think on my feet, pivot and overcome this unimaginable event which could quite possibly crush my business overnight. It wasn’t easy keeping the business afloat during these uncertain times but I’m proud to say that Sorted grew and we happily welcomed new clients onboard. Coming out of lockdown I am mentally stronger, more connected to my family and friends, I have a clear direction of the business and I am more determined than ever to bring my dreams and vision to life.

What 2020 taught us:

  • What’s truly important when everything is stripped away from us.
  • Change is the only constant.
  • Don’t take anything for granted.
  • “Tough times are blessings in disguise, it always reveals the true colour of the people around us.”
  • Busy isn’t a badge of honour.
  • “Self-care is a priority, not a privilege.”
  • Check in with your loved ones.
  • “If a conversation is hard, it’s probably the one worth having.”
  • Netflix is a must.
  • Cherish the time you spend with your loved ones.
  • Overpriced cocktails are so worth it.
  • Some meetings can just be emails.
  • North Face = good news.
  • Mute yourself on a Zoom call if you’re going to the bathroom.
  • Grandparents will never hack the art of Facetiming.

2020 you’ve taught us some valuable lessons and we thank you for that, but we are done with you, goodbye!

2021 we welcome you with open, yet cautious arms. Please do better than 2020.

As the Social Media Manager at Sorted, Kristina brings 4 years of extensive experience in digital marketing and a versatile skill set encompassing strategic planning, copywriting, client management, content creation, influencer marketing and campaign management. Her expertise in market research and competitor analysis enhances brand visibility and engagement, while her strong project management ensures the effective execution of impactful social media strategies aligned with business objectives.

Laura brings over ten years of extensive experience in events, engagement, and project management to her role. With an MBA and a degree in PR, she leverages her expertise to lead and inspire teams towards achieving successful outcomes. Laura's exceptional organisational skills and strong leadership qualities play a crucial role in ensuring operational excellence at Sorted, where she oversees seamless execution and strategic planning to drive the company's success.

Ethan specialises in delivering professional video productions and photographs for a diverse range of businesses and events. His personable and easy-going nature ensures a smooth and enjoyable filming process for all clients.Driven by a passion for his craft and the people he works with, Ethan consistently goes above and beyond. He brings over $30,000 worth of studio and lighting equipment to every project, ensuring high-quality production that effectively promotes businesses in the evolving landscape of social media.

Laura, the founder and director of Sorted Digital Marketing, brings a Bachelor of Commerce and over 6 years of industry experience to the table.

She is obsessive about quality, possesses a sharp ability to think on her feet, and excels in problem-solving. Her business journey began by enhancing the online presence of local hairdressers, gyms, and restaurants.

Over the past 6.5 years, Laura has dedicated herself to empowering small to medium-sized businesses through strategic social media use.She specialises in transforming lackluster social media presences into aesthetically pleasing, professional, and purposeful platforms. Laura’s client dedication is evident in her long-term collaborations, where she thrives on mutual growth and success.

Laura’s expertise spans 20 diverse industries, allowing her to seamlessly integrate into client teams. Her effective communication skills and collaborative approach ensure she understands and meets each client’s unique needs. Laura’s commitment to excellence and adaptability across various business environments make her a highly effective and valued partner in digital marketing.