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Morning with Tik Tok Head Office: Agency Day Recap

Recently, our team had the pleasure of attending TikTok Agency Day, an event hosted by TikTok Business. 

Contrary to popular belief, TikTok is no longer an app just for dancing teens and has evolved into a powerful tool for businesses to reach new audiences. TikTok is the number 1 app when it comes to daily time spent by Australians. TikTok has over 1 billion active users worldwide, spanning all age groups and industries. From teenagers to working professionals, TikTok’s user base is incredibly diverse. This means your target customers are likely already there, just waiting to discover your brand. 

We gathered invaluable insights on how to optimise TikTok strategies to deliver the best results for our clients. Here’s a breakdown of what we learned:

Building an Organic Presence

  1. Create Awareness:
    • Pin Best Videos: Pinning top-performing videos ensures they remain visible and accessible, maximising engagement.
    • Utilise Playlists: Organise themed content series into playlists and pin your best videos at the top of your profile to drive more views when users visit.
  2. Enable Two-Way Conversations:
    • Q&A Feature: Use the Q&A feature to build a comprehensive FAQ section with top questions from your customers. This feature is easily accessible from your profile, encouraging interaction and engagement.
  3. Be Proactive with Creativity:
    • Trend Discovery: Stay ahead by utilising TikTok’s trend discovery to identify what’s trending. Draw inspiration from top hashtags, popular songs, influential creators, and viral TikToks to keep your content fresh and relevant.

Content Pillars

To structure your content effectively, consider these pillars:

  • Brand Cues: Incorporate elements that reflect your brand identity.
  • Native Creative: Create content that feels authentic and native to the TikTok platform.
  • Event Triggers: Leverage current events and trends to create timely content.
  • Product/Service Demo: Showcase your products or services through engaging demonstrations.
  • Call to Action: Always include a clear call to action to guide viewers on what to do next.

Video Points

Maximise engagement by focusing on these critical video components:

  • Audio: Use compelling and relevant audio to enhance your videos.
  • Scene Changes: Keep videos dynamic with frequent scene changes.
  • Text Overlays: Add text overlays to highlight key points and enhance understanding.
  • Emojis: Utilise emojis to convey emotions and add a fun element to your videos.
  • Movement: Incorporate movement to keep the content visually interesting.
  • Brand Cues: Ensure your brand elements are subtly included for consistent branding.

Tips for Virality

  • Capture Attention Quickly: Aim to capture viewers’ attention within the first 2.5 seconds to keep them engaged.
  • Creative Assistance: Use TikTok’s Creative Center for creative inspiration, insights, script generation, and refinement to enhance your content creation process.

Selling Points of TikTok Marketing

  • Deeper Storytelling: Leverage TikTok’s format to tell richer, more engaging stories.
  • Low Resolution: High-quality content doesn’t always mean high resolution; authenticity matters more.
  • Low Production Costs: Effective TikTok content often requires minimal production costs.
  • Higher Brand Recall: Engaging and memorable content leads to higher brand recall.
  • Different, Not Difficult: Embrace TikTok’s unique format—it’s different from other platforms but not difficult to master.
  • For You Page and Algorithm: Engage deeply with your ideal audience through the powerful “For You” page algorithm.

By integrating these strategies, we can help our clients maximise their impact on TikTok, driving higher engagement and achieving their marketing goals. TikTok Agency Day was a treasure trove of knowledge, and we are excited to apply these insights to deliver exceptional results.

As the Social Media Manager at Sorted, Kristina brings 4 years of extensive experience in digital marketing and a versatile skill set encompassing strategic planning, copywriting, client management, content creation, influencer marketing and campaign management. Her expertise in market research and competitor analysis enhances brand visibility and engagement, while her strong project management ensures the effective execution of impactful social media strategies aligned with business objectives.

Laura brings over ten years of extensive experience in events, engagement, and project management to her role. With an MBA and a degree in PR, she leverages her expertise to lead and inspire teams towards achieving successful outcomes. Laura's exceptional organisational skills and strong leadership qualities play a crucial role in ensuring operational excellence at Sorted, where she oversees seamless execution and strategic planning to drive the company's success.

Ethan specialises in delivering professional video productions and photographs for a diverse range of businesses and events. His personable and easy-going nature ensures a smooth and enjoyable filming process for all clients.Driven by a passion for his craft and the people he works with, Ethan consistently goes above and beyond. He brings over $30,000 worth of studio and lighting equipment to every project, ensuring high-quality production that effectively promotes businesses in the evolving landscape of social media.

Laura, the founder and director of Sorted Digital Marketing, brings a Bachelor of Commerce and over 6 years of industry experience to the table.

She is obsessive about quality, possesses a sharp ability to think on her feet, and excels in problem-solving. Her business journey began by enhancing the online presence of local hairdressers, gyms, and restaurants.

Over the past 6.5 years, Laura has dedicated herself to empowering small to medium-sized businesses through strategic social media use.She specialises in transforming lackluster social media presences into aesthetically pleasing, professional, and purposeful platforms. Laura’s client dedication is evident in her long-term collaborations, where she thrives on mutual growth and success.

Laura’s expertise spans 20 diverse industries, allowing her to seamlessly integrate into client teams. Her effective communication skills and collaborative approach ensure she understands and meets each client’s unique needs. Laura’s commitment to excellence and adaptability across various business environments make her a highly effective and valued partner in digital marketing.