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Mid-Year Social Media Trends: What’s Hot in 2024

As we reach the midpoint of 2024, it’s the perfect time to reflect on the social media trends that have taken the digital world by storm so far this year. From authenticity to AI, let’s dive into what’s hot this year and how you can leverage these trends to elevate your social media game.

The Rise of Authenticity: Employee generated content and behind the scenes glimpses

Showcasing your team’s personalities and experiences humanises your brand, making people feel more connected and inclined to support your business. When customers follow your journey and get to know the people behind your business, they’re more likely to choose you over competitors they know nothing about. A great example of this is the jewellery brand Jaz Hand Made on TikTok. Their strategy isn’t about hard selling. In fact, they rarely post promotional content for their business. Instead, it’s employees post entertaining content like their favourite food recs, lunch vlogs, and fun challenges. This audience is more inclined to support Jaz Hand Made because they have become invested in the brand’s journey and the personalities that drive it. When people feel a genuine connection, they’re not just buying a product—they’re supporting the people behind the brand.

Short-Form Content is King

In a world where attention spans are fleeting, bite-sized content reigns supreme. Just look at the viral success of 15-second podcast clips, captivating social media with quick bursts of information and entertainment. Short-form videos are not only topping the charts with the highest return on investment (ROI) but also leading the charge in content marketing. Why? Because they hook viewers instantly and are effortlessly digestible. Platforms like TikTok and Instagram Reels thrive on this trend, proving that short-form content isn’t just popular—it’s the future of digital marketing.

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Entertainment is Essential

Our Social Trends 2024 survey revealed a key insight: people turn to social media for entertainment and relaxation. In fact, 40% of consumers say “too much self-promotion” is a major turn-off when it comes to brands. To cut through the noise, focus on content that’s fun, engaging, and offers a mental escape. Think interactive polls, memes, and lighthearted videos that make your audience smile. By prioritising enjoyment and engagement, you’ll forge a stronger, more relatable connection with your followers.

Photo Credit: Influencer Marketing Hub 

AI Integration: A New Frontier

Artificial intelligence is rapidly transforming the social media landscape. Platforms like Manychat are leading the way in AI integration, offering new opportunities for automation and personalised user experiences. From chatbots that provide instant customer service to AI-driven content recommendations, integrating AI into your strategy can enhance efficiency and create more meaningful interactions with your audience.

What Do You Think?

What do you think about these trends? Are you incorporating any of them into your social media strategy? Share your thoughts in the comments below!

As the Social Media Manager at Sorted, Kristina brings 4 years of extensive experience in digital marketing and a versatile skill set encompassing strategic planning, copywriting, client management, content creation, influencer marketing and campaign management. Her expertise in market research and competitor analysis enhances brand visibility and engagement, while her strong project management ensures the effective execution of impactful social media strategies aligned with business objectives.

Laura brings over ten years of extensive experience in events, engagement, and project management to her role. With an MBA and a degree in PR, she leverages her expertise to lead and inspire teams towards achieving successful outcomes. Laura's exceptional organisational skills and strong leadership qualities play a crucial role in ensuring operational excellence at Sorted, where she oversees seamless execution and strategic planning to drive the company's success.

Ethan specialises in delivering professional video productions and photographs for a diverse range of businesses and events. His personable and easy-going nature ensures a smooth and enjoyable filming process for all clients.Driven by a passion for his craft and the people he works with, Ethan consistently goes above and beyond. He brings over $30,000 worth of studio and lighting equipment to every project, ensuring high-quality production that effectively promotes businesses in the evolving landscape of social media.

Laura, the founder and director of Sorted Digital Marketing, brings a Bachelor of Commerce and over 6 years of industry experience to the table.

She is obsessive about quality, possesses a sharp ability to think on her feet, and excels in problem-solving. Her business journey began by enhancing the online presence of local hairdressers, gyms, and restaurants.

Over the past 6.5 years, Laura has dedicated herself to empowering small to medium-sized businesses through strategic social media use.She specialises in transforming lackluster social media presences into aesthetically pleasing, professional, and purposeful platforms. Laura’s client dedication is evident in her long-term collaborations, where she thrives on mutual growth and success.

Laura’s expertise spans 20 diverse industries, allowing her to seamlessly integrate into client teams. Her effective communication skills and collaborative approach ensure she understands and meets each client’s unique needs. Laura’s commitment to excellence and adaptability across various business environments make her a highly effective and valued partner in digital marketing.