social media blueprint
Tailored Social Media Strategy
A custom built social media blueprint developed in direct consultation with our Director, Laura, a leading expert with over 7 years of industry experience and proven success with 50+ Australian brands.
With a deep understanding of digital trends and brand psychology, Laura will work with you one on one to develop a high impact, platform specific strategy that is authentic to your brand and designed to perform.
You won’t just receive a document, you’ll gain the knowledge, tools and expert guidance needed to confidently execute your social media in house, in the most effective and efficient way.
Meet your Social Media Strategist
Laura De Ridder
Who this is for...
The Social Media Blueprint is perfect for:
- Personal brands: Coaches, creators, consultants, PTs… if you are the brand, this gives you the clarity to show up with confidence.
- Business owners with in house capacity: You’ve got a team member or marketing assistant ready to run with it, they just need the strategy and direction.
- People who enjoy socials: You’ve got the time, the vibe, and the willingness to learn – now you just need the plan to match.
It’s not for:
- Time poor business owners who don’t want to be on social media and would rather hand it off entirely (that’s where our monthly social media management comes in)
- Those Looking for a quick fix: This is a strategy first service that requires some time, creativity, and consistency to see results
How We Work
📝 Step 1: Strategic Brief
We begin with a comprehensive brand questionnaire to understand your business, goals, audience, competitors, and tone of voice. This ensures we’re building a strategy based on substance, not assumptions.
💡 Step 2: One on one Strategy Session
You’ll meet directly with our Director, Laura – a recognised expert in social media strategy with over seven years of experience and a portfolio of 50+ Australian brands. This session is dedicated to analysing your current social media approach, identifying gaps and opportunities, and aligning on your content and messaging direction.
📄 Step 3: Delivery of Your Custom Blueprint
Following the session, we deliver a fully tailored social media strategy document. This includes:
- Social Media Strategy
- Social Media Goals
- Social Media Campaign
- Competitor Analysis
- Content Pillars
- Strategic Tools
- Branding
- Visual Components
- Copywriting Direction
- CTA & Hashtags
- Social Media Refresh
- Planning Cycle
- Instagram Stories
- Social Media Equation
- Social Media Action List
+ Meta Scheduling Guide
+ iPhone Content Creation Guide
+ Social Media Cheat Sheet
Why It Works
The Social Media Blueprint is the product of years of frontline marketing experience, deep industry knowledge, and an unwavering commitment to strategic excellence.
Most businesses post content reactively, without a clear direction or understanding of audience psychology. We remove the guesswork.
With your Blueprint, you gain:
- A clear, actionable roadmap
- A strategy aligned with your brand and business objectives
- Consistency in messaging, tone, and visual identity
- The ability to execute content with confidence and clarity
This isn’t just about posting. It’s about positioning. And we ensure every part of your social media presence is working towards business growth.
Hear from some of our clients...
“Laura is such a pleasure to work with, not only is she super professional, knowledgeable and passionate, but she is also just a gorgeous person who goes above and beyond. Couldn’t recommend her services more highly!”
– Elsie | House of Healing Chiropractic
“I’m blown away by the professionalism and efficiency of Laura and the team at Sorted. I was worried the socials wouldn’t feel like me, but they absolutely do. The Sorted team took the time to get to know me and my business ambitions and made it all so easy.”
– Katie | Katie Rees Home Build Mentor
Frequently Asked Questions
Your personalised strategy is delivered within 10 business days following your consultation session.
It’s one streamlined, strategic document – designed to simplify your entire approach to social media. Social media doesn’t need to be overwhelming. When you focus on the fundamentals and do them well, results follow. This Blueprint puts all the key elements – content pillars, brand voice, visual direction, and execution tips – in one place, so you can stay consistent and on track. In short: it’s the most practical and powerful social media strategy you’ll ever receive.
Yes. Your Blueprint is built to remove the guesswork. You’ll receive detailed post ideas, brand-aligned content themes, guidance on structuring your captions, visual direction, and best-practice tips for scheduling and publishing. You’ll walk away with the clarity and confidence to post with purpose – in the most time-efficient way possible.
Definitely. While the Blueprint is designed for self-implementation, we understand the importance of consistency and accountability. You can opt-in for ongoing support through check-ins, coaching, or upgrade to one of our social media management or consulting packages. We’re here to support you every step of the way – whether you need strategy-only or full execution.
Social Media Blueprint Enquiry
Tell us about your business and social media goals so we can create your personalised blueprint
